// SKILLS_WORKSHOP

Teach your AI how you work...with skills!

Skills are custom instructions that turn a general-purpose AI into your specialized assistant. Today you'll learn what they are, how they work, and walk away with skills you can use immediately.

// DEFINITION

What is a skill?

A skill is a set of custom instructions that teaches your AI how to do a specific task the way you want it done.

Sounds like a custom GPT, right? Not exactly.

To understand why skills are different, we need to talk about the difference between chatbots and agents.

// THE_CHATBOT_WAY

How most people use AI today

1 💬 Open your Product Copy GPT

↓

2 ✍️ Write a prompt describing the product

↓

3 🔄 Wait for output, tweak it

↓

4 📋 Copy the text

↓

5 🛒 Open Shopify, paste it in

↓

6 💬 Now open your Social Media GPT

↓

7 ✍️ Describe the product again

↓

8 📋 Copy the LinkedIn post

↓

9 💼 Open LinkedIn, paste it

↓

10 🔁 Repeat for email, other channels...

10+ steps. 3 different GPTs. 4 different tabs. And you're the glue holding it all together.

// THE_AGENT_WAY

The new way of working

"Update the listing for our new winter jacket. Write the product description, publish it to Shopify, and promote it on LinkedIn and in our email newsletter."

→

Agent working...

→

✓ Product listed on Shopify

✓ LinkedIn post published

✓ Email newsletter drafted

An agent doesn't just generate text. It takes action. It accesses your systems, publishes content, and completes tasks end-to-end.

// THE_UNLOCK

One agent that does everything

You could create separate specialized agents: one for product copy, one for social media, one for email. But then you're still bouncing between conversations. What if one agent knew how to do all of it?

Your Agent

📦 Product Copy

📱 Social Media

📝 Blog Posts

📧 Email Campaigns

💬 Customer Feedback

🔍 Competitive Analysis

Skills are how you teach one agent to do many things. Each skill is a set of instructions for a specific task. Your agent reads the right skill at the right time.

// INSIDE_A_SKILL

What's inside a skill?

---
name: ecommerce-product-copy
description: Write compelling product listings
  for ecommerce platforms. Use when someone
  needs product descriptions, titles, or
  full listings for Shopify, Amazon, or
  WooCommerce.
---

# Ecommerce Product Copy

## How to Help
When the user asks for product copy:
1. Clarify the platform - Shopify,
   Amazon, WooCommerce, or Etsy
2. Understand the product - Details,
   target customer, differentiators
3. Write platform-optimized copy -
   Follow platform best practices
4. Include SEO keywords - Weave
   search terms in naturally

## Core Principles

Lead with benefits, not features
A feature is "100% organic cotton."
A benefit is "soft enough to sleep in,
tough enough to last years."

Write for scanners first
Use bullet points, bold text, short
paragraphs. Most important info in
the first 2 lines.

Match platform buyer intent
Amazon = comparing. Shopify = chose you.
Etsy = wants authenticity.

## Output Format

Always provide:
1. Platform - Which this is optimized for
2. Product Title - Ready to paste
3. Description - Platform-formatted
4. Bullet Points - If applicable
5. SEO Notes - Keywords and tags

## References

// Attached files that give your agent
// extra context for the task.

references/shopify-api.md
  How to use the Shopify API to create
  and update product listings

references/brand-voice.md
  Your brand's tone, vocabulary, and
  writing style guidelines

// GETTING_STARTED

Two ways to use skills

Claude.ai Easy

Open claude.ai and go to Settings
Navigate to the Skills section under Capabilities
Paste in or upload your skill file, then start chatting

Claude Code Power User

Install Claude Code via your terminal
Add skills to your .claude/skills/ folder
Skills activate automatically when relevant

Today we'll focus on Claude.ai, the simplest way to get started.

// IN_PRACTICE

How I use skills every day

Blog Writing

I have a skill that knows Refound's voice, content structure, and formatting rules. I say 'write a post about AI adoption pitfalls' and it produces a 2500-word post that sounds like me, not generic AI.

Frontend Design

My design skill knows our pixel art aesthetic, component library, and color system. I describe a page and it builds production-ready code matching our brand.

Landing Page Copy

Writes high-converting landing pages we can drive traffic to. Knows our brand voice, page structure, and what makes visitors take action.

// YOUR_TOOLKIT

Skills you can use today

Download these skills and paste them into a Claude.ai to get started.

New

Ecommerce Product Copy

Write compelling product listings optimized for Shopify, Amazon, WooCommerce, and Etsy. Platform-specific formats, SEO keywords, and conversion-focused copy.

View skill →

New

Customer Feedback Analysis

Turn reviews, NPS scores, and support tickets into actionable insights. Sentiment analysis, pattern recognition, and prioritized recommendations.

View skill →

Also useful for ecommerce

Pricing Strategy

Frameworks for pricing decisions from 40+ product leaders. Value-based pricing, competitive positioning, and pricing experiments.

Competitive Analysis

Understand and respond to competition. Identify asymmetries, expand the competitive set, and design the right response.

Content Marketing

Build audience and authority through content. Distribution strategies, content formats, and measuring what works.

Positioning & Messaging

Craft positioning that resonates. Category creation, competitive differentiation, and messaging frameworks.

These are just 4 of 86 skills in our database. Browse all skills →

Ready to put your AI to work?

Let's talk about how skills and agents can transform your business operations.

Book a Strategy Call