We help companies make the leap.
From incremental improvements to radical transformation—that's the journey we guide.
The Name
Refound means to establish something again—to rebuild from the foundation up with new principles at the core.
That's exactly what AI demands. Not bolting new tools onto old processes, but fundamentally rethinking how your company operates with AI as a foundational element.
The companies that win won't just adopt AI. They'll refound themselves around it.
AI is bringing a new world.
We're not hyperbolic about technology. We've seen enough hype cycles to be skeptical. But AI is different.
For the first time, we have technology that can understand context, exercise judgment, and handle ambiguity. That changes everything—not just what we can automate, but what becomes possible.
The gap between companies that figure this out and those that don't will be enormous. We exist to help companies land on the right side of that gap.
Partners, not vendors.
We don't believe in the typical consultancy model—parachute in, deliver a report, disappear. Transformation requires partnership.
We work alongside your team, understanding your business deeply enough to spot opportunities you might miss. We build capability, not dependency. When we're done, you should be stronger—not more reliant on us.
That means we're selective about who we work with. We want clients who are ready to transform, not just automate. Who see AI as a strategic opportunity, not just a tactical tool.
Sid Bharath
Sid has spent his career at the intersection of technology and business transformation. After leading growth at venture-backed startups and advising Fortune 500 companies on digital strategy, he founded Refound AI to help organizations navigate the AI transformation.
His approach combines deep technical understanding with practical business acumen—understanding not just what AI can do, but how to actually implement it in complex organizations.
He believes the companies that will win the next decade are being built right now, and that the differentiator isn't technology—it's the ability to transform with it.
READY TO TALK?
Let's discuss where your business is, where AI is headed, and whether a partnership makes sense.