// PUBLIC_RELATIONS_AGENCY 10+ ideas generated

TEAM IDENTIFIED 10+ AUTOMATION OPPORTUNITIES IN ONE SESSION

A PR agency's team went from AI-skeptical to AI-native, discovering opportunities to transform their client work and internal operations.

10+ OPPORTUNITIES FOUND

5-10 hrs SAVED WEEKLY

6mo+ SUSTAINED ADOPTION

The Challenge

A mid-sized PR agency knew they needed to embrace AI but didn't know where to start. They'd experimented with ChatGPT for basic tasks but hadn't achieved the transformational results they'd heard about. AI felt more like a novelty than a business tool.

The Solution

We designed and delivered a comprehensive AI training program tailored to PR workflows:

Leadership Alignment Session

Started with executives to establish clear goals, address concerns, and define what success looks like for AI adoption at the agency.

Team-Wide Foundation Training

Practical workshops covering AI fundamentals, prompt engineering, and ethical considerations specific to PR and communications work.

Role-Specific Deep Dives

Specialized sessions for different functions: media relations, content creation, analytics, client management. Each focused on the AI applications most relevant to that role.

Hands-On Implementation Labs

Structured sessions where teams identified and prototyped AI solutions for their actual work. Real problems, real solutions, immediate applicability.

AI Champions Program

Identified and trained internal champions to support ongoing adoption and help colleagues when they get stuck.

The Results

The agency learned to think differently about their work. Every process became a candidate for transformation, allowing them to automate boring and manual work, and focus on the exciting stuff.

10+ transformation opportunities identified

By the end of training, teams had documented dozens of specific processes to transform with AI.

Immediate productivity gains

Participants reported saving 5-10 hours weekly within the first month by applying what they learned.

Client innovation

Several team members proposed AI-enhanced services to clients, creating new revenue opportunities.

Sustained adoption

Six months later, AI usage continued to increase, with internal champions driving ongoing education.

Sid did a great job showing us ways to use AI that we hadn't even thought of before. The team is excited to implement these ideas and look for better ways to deliver client work.

— Agency Director, PR Agency

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