Anuj Rathi
Anuj Rathi is the Chief Product and Marketing Officer at Jupiter Money, where he leads product management, marketing, design, growth, and analytics. Before Jupiter Money, Anuj served as the Senior Vice President of Revenue and Growth at Swiggy, VP of Product at SnapDeal, a Senior PM at Walmart Labs and the first-ever PM at Flipkart. He’s also one of the most beloved and respected product leaders in India.
Hiring & Teams Skills
Leadership failures are typically rooted in one of three areas: individual capability, individual motivation, or organizational setup.
"There are only three reasons why things do not happen the way you want them to happen as a leader. You can look at a person, and you would say either that person can't do, which is a capability issue,..."
Leadership Skills
Prioritize excellence over speed by using rigorous 'thought experiments' to eliminate weak ideas before they reach the engineering stage.
"In my opinion, when you have to make a choice, think more and ship better. Most experiments should be thought experiments. They should not even be tried out because they're obviously going to fail whi..."
Marketing Skills
Effective positioning requires empathizing with the 'lazy, vain, and selfish' nature of new users who have existing habits and limited attention.
"How do I actually now empathize with this lazy, selfish, and vain customer, and build my product in a way so that I can make this appear on your site like this is the thing that you have to use, the w..."
Product Management Skills
The '4 BB' framework (Brilliant Basics, Bread and Butter, Big Bets, Breaking Bad) elevates prioritization from tactical backlog grooming to a strategic conversation with leadership.
"We call them... First BB is Brilliant Basics... The second one is Bread and Butter... Then, there are Big Bets... Breaking Bad essentially is a different world altogether. That's where you want to red..."
Standard OKRs often fail in multi-sided marketplaces because the goals of different user groups (e.g., consumers vs. delivery partners) are inherently in conflict.
"I've seen OKRs fail multiple times when you're running this kind of a marketplace. Big bets work much better... because the fundamental assumption here is that it is solving for a kind of user... But..."
Move beyond generic personas to 'persons' by recreating exact, high-fidelity scenarios of a specific individual's life and emotional state.
"Don't think about agentic user. Let's say Lenny, 30 years old, doing A, B, C things... His relationship with this category of food delivery is X. These are the things that he has done in the last mont..."
Working backwards is about aligning the entire organizational machinery and GTM strategy toward a specific launch date, not just writing a customer quote.
"Essentially what you're working backwards from is an entire machinery at a particular day that is working for... For the date of GTM, what do we need to do from here till that particular day so that t..."