Playbooks

Curated Skill Collections

Step-by-step guides combining the essential skills for specific roles and workflows. Each playbook is battle-tested advice from dozens of podcast guests.

Role-Based Playbooks

Comprehensive guides for specific roles, combining skills from multiple categories.

Build, balance, and scale a two-sided marketplace

Marketplace Playbook

Marketplace founders, PMs, and growth leads

Zero to one through scale

Ship AI features that survive contact with real users

Building AI Products Playbook

PMs and eng leads building LLM-powered products

Any company adding AI to its product

From idea to product-market fit

Zero to One Playbook

Founders and founding PMs

Pre-seed to Series A

Combine product-led growth with a sales motion that closes big deals

Enterprise & PLG Playbook

B2B SaaS PMs, growth leads, and sales leaders

Post-PMF, moving upmarket or adding self-serve

The core craft of modern product management, end to end

Product Manager Playbook

PMs at any level who want to sharpen the fundamentals

Any company size

From idea to product-market fit

Startup Founder Playbook

First-time and repeat founders

Pre-seed to Series A

Ship AI products that survive contact with real users

AI Builder Playbook

PMs and engineers building LLM-powered products

Any company adding AI

From doing the work to multiplying the people who do

First-Time Manager Playbook

New managers and team leads

Any

Build the growth engine, not just the campaigns

Growth Leader Playbook

Growth PMs, heads of growth, marketers moving into growth

Post-PMF

Get decisions from the people above you

Executive Communication Playbook

PMs, leads, and managers who present up

Any

Grow your product career deliberately

Career Growth Playbook

ICs who want the next level

Any

Run an engineering org that ships

Engineering Manager Playbook

EMs and engineering leads

Any

Build a sales motion that matches how your product sells

Sales Leader Playbook

Founders becoming sales leaders, first sales hires, PLG teams adding sales

Post-first-customers