All Skills by Category
87 skills across 11 categories. Click any skill to explore insights from multiple guests.
Product Management
22 skills | 832 insightsWriting North Star Metrics
The value of a North Star metric lies more in its ability to galvanize and align an organization tha...
View Skill → →Defining Product Vision
Product vision in media should center on the core content (journalism) enhanced by a user experience...
View Skill → →Prioritizing Roadmap
Growth roadmaps must be sequenced based on the underlying growth model and available resources rathe...
View Skill → →Setting OKRs & Goals
Avoid 'toddler soccer' (everyone chasing the same metric) by detangling goals into specific input me...
View Skill → →Competitive Analysis
Competitive 'War Gaming' distributes market research across the team, ensuring deep immersion into c...
View Skill → →Writing PRDs
Traditional written requirements are being replaced by functional prototypes and prompt sets as the...
View Skill → →Problem Definition
Directly experiencing the product as a user or provider reveals fundamental flaws in problem definit...
View Skill → →Writing Specs & Designs
Low-fidelity drawing on whiteboards is faster and more collaborative for aligning teams than high-fi...
View Skill → →Scoping & Cutting
Shift the focus from 'Minimum Viable Product' to 'Minimum Lovable Product' to ensure the initial rel...
View Skill → →Working Backwards
Working backwards is about aligning the entire organizational machinery and GTM strategy toward a sp...
View Skill → →Conducting User Interviews
Observational research reveals 'orthogonal' problems that are invisible in data funnels.
View Skill → →Designing Surveys
Paid advertising metrics can serve as a quantitative survey to validate product descriptions and con...
View Skill → →Analyzing User Feedback
Unfiltered community platforms like Reddit provide higher-signal feedback on product flaws and 'real...
View Skill → →Usability Testing
AI tools allow PMs to bypass engineering bottlenecks to create functional prototypes for real-world...
View Skill → →Shipping Products
When shipping an acquired product, prioritize technical integration and feature parity (like stats/s...
View Skill → →Managing Timelines
Overcome 'productive procrastination' by committing to just five minutes of your most important task...
View Skill → →Developing Product Taste
The guest argues that 'taste' is the most critical differentiator in an era of AI-generated 'slop' a...
View Skill → →Product Operations
The guest discusses the birth and formalization of this function at Uber, defining it as the bridge...
View Skill → →Behavioral Product Design
The guest discusses deep psychological principles like loss aversion, the 'bend not break' philosoph...
View Skill → →Startup Ideation
The transcript contains deep insights into how to select an initial idea, avoiding 'tarpits,' and di...
View Skill → →Dogfooding
The guest emphasizes dogfooding as a core leadership philosophy, requiring her entire team to become...
View Skill → →Startup Pivoting
The guest provides a specific framework for when and how to pivot a company, emphasizing rational di...
View Skill → →Hiring & Teams
6 skills | 479 insightsWriting Job Descriptions
Use high-signal, polarizing language in job descriptions to filter for candidates who thrive in high...
View Skill → →Conducting Interviews
Improving hiring success requires transforming vague 'gut feelings' about candidates into structured...
View Skill → →Evaluating Candidates
Hire for team balance and complementary skills rather than searching for a single candidate who exce...
View Skill → →Onboarding New Hires
Publicly documenting your philosophy and mental models acts as a passive onboarding system for futur...
View Skill → →Building Team Culture
Successful high-stakes partnerships (like co-founders) require clear domain separation and a commitm...
View Skill → →Designing Team Rituals
The guest argues that rituals are the 'engine' of a great team and discusses several specific ones (...
View Skill → →Leadership
14 skills | 463 insightsRunning Effective 1:1s
1:1s should be used to monitor an employee's 'recovery' and joy to ensure long-term high performance...
View Skill → →Having Difficult Conversations
Managers often avoid giving sensitive but critical feedback on presence and perception, which can st...
View Skill → →Delegating Work
True delegation (leverage) occurs when a report drives their own department's progress without const...
View Skill → →Managing Up
Organizational dysfunction often stems from the simple power asymmetry where subordinates feel they...
View Skill → →Running Decision Processes
Use a structured 'Curiosity Loop' to gather contextual advice from a curated group to fight the bias...
View Skill → →Planning Under Uncertainty
Managing through a crisis requires 'wartime' humility to accurately diagnose problems before attempt...
View Skill → →Evaluating Trade-offs
In highly uncertain environments, focus on order-of-magnitude differences rather than wasting effort...
View Skill → →Post-mortems & Retrospectives
A pre-mortem is only effective if it results in 'kill criteria'—pre-determined signals that will tri...
View Skill → →Cross-functional Collaboration
In content-heavy organizations, cross-functional teams should include subject matter experts (like e...
View Skill → →Systems Thinking
The guest repeatedly emphasizes the importance of managing 'complex ecosystems' and understanding 's...
View Skill → →Energy Management
The guest provides specific tactical advice on managing mental and emotional energy rather than just...
View Skill → →Coaching Product Managers
The guest discusses specific educational frameworks like Bloom's Taxonomy to diagnose and level up P...
View Skill → →Organizational Design
Brian discusses the fundamental shift from divisional to functional models, the removal of managemen...
View Skill → →Organizational Transformation
A significant portion of the transcript is dedicated to the specific skill of 'nudging' legacy or no...
View Skill → →AI & Technology
6 skills | 349 insightsAI Product Strategy
AI strategy should focus on using algorithms to scale human expertise and judgment rather than just...
View Skill → →Building with LLMs
Using LLMs for text-to-SQL can democratize data access and reduce the burden on data analysts for ad...
View Skill → →Evaluating New Technology
Be skeptical of 'out-of-the-box' AI solutions for enterprises; real ROI requires a pipeline that acc...
View Skill → →Platform Strategy
Platform and ecosystem success comes from identifying 'gardening' opportunities—projects with inhere...
View Skill → →Vibe Coding
The guest repeatedly uses this term to describe a new mode of development where non-engineers (desig...
View Skill → →AI Evaluation (Evals)
The guests explicitly define this as a 'new skill' that is distinct from traditional software testin...
View Skill → →Communication
5 skills | 284 insightsGiving Presentations
Slide titles should be descriptive conclusions, not generic category labels.
View Skill → →Written Communication
Scale your impact by identifying recurring verbal explanations and codifying them into asynchronous...
View Skill → →Stakeholder Alignment
Growth leaders must bridge the gap between rapid experimentation and product craftsmanship to gain o...
View Skill → →Running Offsites
Remote-first companies should use short, high-intensity in-person 'bursts' to handle creative work t...
View Skill → →Running Effective Meetings
Ending meetings with standardized questions ensures alignment and prevents the need for 're-meetings...
View Skill → →Growth
6 skills | 279 insightsMeasuring Product-Market Fit
Product-market fit is not static; changes in the external economic environment can effectively reset...
View Skill → →Designing Growth Loops
Effective growth strategy requires a deep understanding of the specific loops that drive acquisition...
View Skill → →Pricing Strategy
Shifting to a direct-to-consumer subscription model requires building a 'destination-first' approach...
View Skill → →Retention & Engagement
Retention is the primary driver of success for consumer subscriptions, as it reduces the pressure fo...
View Skill → →Marketplace Liquidity Management
The guest provides a deep framework for identifying, measuring, and managing marketplace liquidity (...
View Skill → →User Onboarding
The transcript contains a detailed breakdown of how to design a first-use experience that leads to a...
View Skill → →Marketing
6 skills | 265 insightsPositioning & Messaging
Using hyper-specific details in messaging helps define the problem space and differentiates the prod...
View Skill → →Brand Storytelling
Strategic storytelling focuses on leading a movement rather than just solving a functional problem.
View Skill → →Launch Marketing
High-quality product demos and 'building in public' on social media can drive massive organic growth...
View Skill → →Content Marketing
Consistency in content creation is a 'vegetable'—a difficult task that requires repeated exposure to...
View Skill → →Community Building
Internal 'Nerd Clubs' or strategy salons create high-value insights by using 'yes, and' norms to fil...
View Skill → →Media Relations
The transcript provides extensive tactical advice on managing reporter relationships, offering exclu...
View Skill → →Career
7 skills | 165 insightsBuilding a Promotion Case
Promotions should be a recognition of work already being performed at the next level, rather than a...
View Skill → →Negotiating Offers
Compensation is often a surrogate for other needs like respect or learning; optimizing for experienc...
View Skill → →Finding Mentors & Sponsors
Coaching is most effective when there is a strong personal connection and 'vibe' rather than just ma...
View Skill → →Career Transitions
Evaluate potential employers with the same rigor as an investor, focusing on the quality of the peop...
View Skill → →Managing Imposter Syndrome
The guest provides a detailed framework for handling imposter syndrome, which she experienced for 8...
View Skill → →Personal Productivity
The guest discusses specific 'time boxing' techniques to manage a high-intensity full-time job along...
View Skill → →Fundraising Strategy
The guest provides significant insight into the 'why' and 'when' of raising venture capital, the tra...
View Skill → →Sales & GTM
7 skills | 92 insightsFounder Sales
The primary competitor in B2B sales is often customer indecision and the fear of making a high-stake...
View Skill → →Building Sales Team
Early sales hires in a PLG company should match the current inbound motion and the specific target b...
View Skill → →Enterprise Sales
Enterprise sales require a high-level narrative to align diverse stakeholders within a buying commit...
View Skill → →Partnership & BD
Securing strategic partnerships with major platforms (like Facebook or Google) requires demonstratin...
View Skill → →Product-Led Sales Strategy
The guest provides a comprehensive framework for a specific go-to-market motion that sits between PL...
View Skill → →Sales Compensation Design
The guest provides specific tactical advice on OTE ratios, base/bonus splits, and ramping strategies...
View Skill → →Sales Qualification
The guest explicitly states that most sales problems are actually qualification problems and provide...
View Skill → →Engineering
5 skills | 53 insightsTechnical Roadmaps
A written strategy is essential for organizational alignment and provides a baseline that can be cri...
View Skill → →Managing Tech Debt
When a technical solution lacks the operational flexibility required by the business, a full rebuild...
View Skill → →Platform & Infrastructure
The success of major platforms (like WhatsApp or Instacart) often depends on 'invisible' infrastruct...
View Skill → →Engineering Culture
A high-performance engineering culture can be built around extreme experimentation frequency and tig...
View Skill → →Design Engineering
The guest discusses the creation of a specific 'Design Engineering' function at Snap and Captions th...
View Skill → →