Camille Hearst
Camille Hearst is Head of Fan Monetization at Spotify, where she finds new ways for fans to connect and for artists to monetize. Previously she was Head of Product for Creators at Patreon, Product Marketing Manager at YouTube, the second Product Manager at iTunes, and VP of Product at Hailo. She also co-founded a company called Kit, which was acquired by Patreon in 2018.
AI & Technology Skills
Platform dominance is driven by the power of aggregation and the resulting network effects that make it difficult for new entrants to compete.
"I think it was probably predictable to some degree that platforms would win because just of the nature of aggregation. Once you have either all of the supply or you've aggregated the demand, it's real..."
Growth Skills
Overcoming the 'starving artist' mindset requires framing monetization as a way for fans to express support and pride in their fandom.
"To some degree, there has to be a value exchange that happens in order for a creative person to live from their art. And I've found that that's much more pronounced with musicians, this starving artis..."
Hiring & Teams Skills
Asking candidates to detail an accomplishment they are proud of reveals their internal standards, motivations, and definition of 'good.'
"I like to ask people to tell me about something they're really proud of that they accomplished and take me through the process and talk to me about why they're proud of it. I find you can learn so muc..."
Leadership Skills
To innovate, teams must prioritize the discovery and de-risking of high-risk 'big swings' rather than defaulting to safe, incremental tasks.
"One of my favorite takeaways from that is that from this way of working around this dual track agile de-risking your riskiest ideas first approach is a concept of taking the things in the top, the big..."
Marketing Skills
Predictable and consistent output is the most critical factor for long-term audience growth and creator success.
"One of the things that I've seen that I don't know if people realize is consistency and predictability of content creation... there is something to churning out consistent quality work and putting it..."
Product Management Skills
Successful creator platforms must solve the two fundamental pain points: audience growth and sustainable monetization.
"I think with any company, solving a real problem is the most important thing. So creators have lots of challenges and things that can be solved... I think at the core, every creator needs two things...."