Deb Liu

Deb Liu is the CEO of Ancestry and former longtime VP of Product at Facebook. At Facebook, Deb led the creation of Facebook Marketplace, developed the first mobile ad product for apps, built the company’s games business, and launched Facebook Pay. She’s also held leadership roles at PayPal and eBay, serves on the board of Intuit, and is the author of Take Back Your Power.

8 skills 9 insights

Career Skills

Peer coaching circles provide a scalable and accessible alternative to traditional 1:1 mentorship, allowing for shared learning and support.

"I'm in a lean-in group and we are just like, we support each other. I'm in a coaching circle in YPO, so that's a group of CEOs. And I'm in a number of these coaching circles, which give you an opportu..."
01:03:54

Career growth is non-linear and requires balancing periods of high impact (using existing mastery) with periods of high learning (being a 'newbie').

"I always balance learning and impact, which was you can have the most impact, the job you know the best, but then you stop learning. And if you're learning all the time, you're not necessarily having..."
03:35

Resilience and the ability to convert failure or negative feedback into learning are the primary drivers of long-term career success.

"The people who were most successful were the ones who actually through adversity, learned to turn stumbling blocks into stepping stones. They were the ones who got hard feedback and then came back str..."
11:40

Communication Skills

Scale your influence and save time by documenting any advice, framework, or feedback that you find yourself repeating to multiple people.

"His advice was write what you repeat. If you say something more than once, just write it down. And then the next time someone asks you, you can just hand them."
43:40

Reframing self-promotion as 'stakeholder education' helps individual contributors and introverts align with leadership and secure necessary resources.

"What if I called it educating your manager about all the great work your team has been doing? What if I called it helping people see why your team should get more resources, you have to actually share..."
00:28

Growth Skills

Growth is often an optimization layer on top of a working product, achieved through the accumulation of small, iterative improvements rather than single large features.

"Growth is a game of inches... it's really about finding the aha moments, the opportunities. And sometimes opportunities are things that seem really silly... it's really taking the core engine and actu..."
46:34

Hiring & Teams Skills

In PM interviews, demonstrating a deep obsession with the customer problem and the use case is more valuable than having a perfect technical playbook.

"Show your passion around the product itself, around the use case, around the customer. Show who you are and why you care. I think sometimes people just say, 'I want a product job.' But you have to be..."
10:41

A successful onboarding follows a 'diagnose before you treat' philosophy, prioritizing listening and cultural alignment before major execution.

"I created, it's actually when I joined Ancestry... I decided I was going to adapt all of those things into a summary and then I was going to try it real time in my blog... it's focused on listening an..."
51:18

To build an inclusive culture for introverts, use asynchronous written tools to capture everyone's input before verbal discussion begins.

"We had this thing where we all vote, but we vote offline in a document and we put a number in and then we put our comments in. And that way everyone has an equal voice in this document. And then when..."
37:05