Gokul Rajaram

Gokul Rajaram serves on the executive team at DoorDash, where he leads the Caviar product line. Previously he worked at Square, where he was also on the executive team and led a number of key product lines, and as a product director at Facebook, where he helped the company transition its advertising business to become mobile-first.

10 skills 14 insights

Career Skills

Career growth is often non-linear and driven by building a network of high-performers and remaining open to serendipitous opportunities.

"I think great careers are built by knowing a lot of people doing great work so they know and want you on their teams, and just waiting for serendipity and then seizing it and jumping."
05:57

Joining a market leader provides an 'unfair brand halo' and access to higher-caliber talent that outweighs a more senior title at a secondary player.

"I would much rather be the number two or number three person... in the leader in a space, than the top person. Say Google versus Yahoo. I saw even if you're the VP of product at Yahoo or the head of p..."
11:25

Mid-stage companies (300-500 people) offer the best balance of structured mentorship and the opportunity to build deep, specialized skills.

"People who are joining the workforce new should generally join mid-stage companies because mid-stage companies you get some mentorship and it's not just basically whatever needs to be done and ultimat..."
12:46

The guest discusses specific 'time boxing' techniques to manage a high-intensity full-time job alongside board seats and prolific investing.

"It's really time boxing and knowing... I also do two hours each on both Saturday and Sunday so that I can do four meetings each."

Growth Skills

Sustainable growth requires a high percentage of organic acquisition driven by product remarkability rather than over-reliance on paid media.

"A good metric is that 40 to 50% of your new customers should ideally come from organic channels and 50% from paid. If 90% come from paid, that means at some point that the music is going to stop."
17:16

Hiring & Teams Skills

Asking about a candidate's proudest accomplishment reveals their values, their definition of impact, and their level of team-orientation.

"What is the accomplishment, career accomplishment you're most proud of? Because it tells you how they measure their impact. Tells you a lot about what they care about, how they measure their impact."
01:00:56

The ideal first PM is often an internal hire who already possesses the trust of the founders and the engineering team.

"The first PM at every company has been someone who's either been an analyst or an engineer or a designer who's worked there already and they just move from their role to being a PM. Why? Because many..."
25:43

To hire high-quality leaders, identify companies that excel in a specific function and recruit their rising 'lieutenants' rather than the department head.

"Look at best of class companies or companies that are best of class at that function in the similar space... You don't hire the person, the head of marketing at these companies. You hire the person wh..."
37:31

Consistent, daily time-boxing is required for founders to build a high-quality talent pipeline.

"A founder of a young company should spend I think two hours a day hiring... one hour a day doing the reach outs... The second hour should be devoted to actually meeting one or two people on a daily ba..."
39:07

Inflated titles early in a startup's life create management debt and make it difficult to 'level up' the organization later.

"Delay it as long as possible and try to avoid granting director and VP level titles as long as possible, in particular... those are the titles that lead to the most contention in the company, that lea..."
44:51

Marketing Skills

Building a personal brand through published content is essential for establishing expertise and generating 'deal flow' for your career or investments.

"My rule of thumb is when they do a search for you on Google, if your LinkedIn profile is the first thing that comes up, you've probably done something wrong. What should come up is an article you wrot..."
56:02

Product Management Skills

In early-stage startups, product and company strategy are synonymous; they only diverge as the organization scales and adds complexity.

"As a very young company, you don't have a separate product strategy from a company strategy. The product and company strategy are the same. As you start growing, you have a go-to market strategy, prod..."
19:55

Planning granularity should evolve from weekly execution in early stages to quarterly strategic goals as the company scales.

"At the very early stage, it needs to be a weekly plan, where while as you grow the granularity, you still need weekly plans, but you also need quarterly plans that wrap around that. You start with qua..."
18:30

Effective product leadership focuses on defining the problem and the desired behavior change rather than prescribing specific features or tactics.

"The best founders early on trust their engineering teams and product development teams to solve problems and more clearly present a problem to them and help them... Why should we build an iOS app, whi..."
22:04