Yuriy Timen

Privacy changes (iOS 14) are reviving older attribution technologies like Media Mix Modeling (MMM) for digital spend.

"Media Mix Modeling is now making a comeback... the company that's leading the charge of bringing the Media Mix Modeling methodology of the traditional advertising era and ushering it into the digital..."

High customer lifetime value (LTV) is the primary prerequisite for scaling paid acquisition loops.

"If you have really healthy LTVs... then there is a big opportunity to play paid and lean into paid growth loops and paid acquisition loops."

Network effects are usually inherent to the product's core utility and are difficult to add as an afterthought.

"The first thing you look for is that, is there inherent product network effects? It's something that it's either there, or isn't from inception from my experience. I think it's very difficult to manuf..."

Even large, successful companies often rely on a single dominant growth engine (80/20 rule).

"I think that surprising thing to people probably is that it's also the case with some later stage companies. It's not just early stage companies that are kind of one trick pulleys. Sometimes it's late..."

Early-stage companies should focus on one working engine, while late-stage companies must aggressively diversify to mitigate platform risk.

"I actually have to talk them out, focusing on diversification too early. Contrast that with some later stage companies for who are... At scale, I know 50 plus million ARR, 90 plus percent reliant on a..."

LTV benchmarks vary significantly between standard consumer apps ($50-60) and prosumer tools (hundreds of dollars).

"Most consumer subscription companies that are $5 to $7 a month. Their LTVs typically cap out at 50 to 60 bucks... if you have really healthy LTVs... we're talking in the hundreds of dollars."

Avoid prematurely abandoning growth channels by ensuring they were given a statistically significant and well-designed trial.

"The only thing that's worse than a channel or a tactic that you tried not working. The only thing that's worse now is when you didn't give it the appropriate shot, right? And you prematurely were erro..."

Use objective benchmarks and KPI ranges to decide when to persist with or kill an experimental channel.

"I think with some tactics and some channels you can fairly objectively create some test guard rails where it's like, if it's YouTube, we know kind of minimum number of impressions that you got to get...."

Successful SEO strategy requires a unique angle, typically editorial, programmatic (templates), or proprietary data.

"I think with SEO, it's like the first pillar I would say is, do you have a unique angle... Do you have a unique programmatic angle, right? For instance, Canva did dealt with templates... do you have a..."

Market downturns favor SEO over paid acquisition because the pressure for immediate (but expensive) returns is replaced by a need for sustainable burn.

"SEO is now becoming more attractive because once you got your burn under control and you're thinking, "Okay, we saved all this money by reducing our paid budget. We're cutting it entirely. How do we p..."

Customer research and user interviews are the highest ROI activities for creating team alignment and strategic clarity.

"Getting to know your customer always pays off. So it's user interviews and getting to know your market, your customers, and your prospects always pays off. Customer research, inside surveying, intervi..."