Julie Zhuo
Julie Zhuo is the former VP and Head of Design at Facebook (now Meta), author of the bestselling book The Making of a Manager, and co-founder of Sundial, an AI-powered data analysis company.
AI & Technology Skills
Effective AI implementation requires developing an intuition for the 'personalities' and specific strengths of different LLM models.
"You have to understand the strengths of, used to be people, but now it's basically models. And different models have different strengths, so it's like they have different personalities. And so you kin..."
Career Skills
Build a case for a management promotion by performing 'manager-lite' tasks as an individual contributor to prove competency.
"A lot of these things you don't need to have the official title to do. You can do a lot of it in that capacity as an IC... If you're a part of a company that's growing and has a summer internship prog..."
Career unhappiness often stems from a mismatch between desired lifestyle/rewards and the actual daily work required for a role.
"I think it's so easy for a young person to go into their career and everyone is telling them... 'You need to get that manager title.'... I think sometimes people opt into this without knowing what the..."
The guest provides a detailed framework for handling imposter syndrome, which she experienced for 8 years while rising to VP. This is a distinct professional skill involving vulnerability and reframin
"Being in an uncomfortable situation... coincides with the fastest and most intense periods of growth in one's career."
Communication Skills
Writing serves as a form of 'self-therapy' that organizes scattered thoughts and forces clarity of thinking.
"I approach my writing then and I still do now as letters to myself. This is the framework. This is the advice that I need to give myself that I need to go and really do better, and that is what my wri..."
Prioritize word count goals over time-based goals to ensure tangible output and overcome writer's block.
"I actually like word count goal even better than time goal because sometimes you can spend 30 minutes and then still just produce a sentence, and so, that was always how I approached my writing. I was..."
Short-form writing (like Twitter threads) forces you to strip away ornamentation and focus on the core essence of an idea.
"I wanted to get better at in the moment communicating more clearly and being just a little bit sharper, a little bit crisper in the points that I had to make... what if I just push myself to communica..."
To align on a controversial decision, break the proposal down into specific testable assumptions rather than judging it as a whole.
"If you're like, 'My manager told me to do this, I think it's a terrible idea,' you've got to talk to your manager about it... once you engage in a dialogue, what will often happen is you'll learn more..."
Design Skills
Synthesize design feedback using a hierarchy: Value first, then Ease of Use, and finally Delight.
"The first thing that's most important to address is, well, is this thing actually valuable, is this solving the problem?, is it doing the job correctly... Then once we do that, then let's focus on the..."
Set clear expectations at the start of a review regarding the current stage of the project and what type of feedback is helpful.
"I usually find that if you're going to go in and run a design critique or review session, it's helpful to start off front by saying, 'Here's where we are in the process. This is the most important set..."
Hiring & Teams Skills
To attract and evaluate top design talent, non-designers must immerse themselves in design culture and learn the 'nomenclature' of the discipline.
"Designers want to work with people who care about design... The first thing you could do is demonstrate a commitment to design. Make yourself out to be someone who cares about design... go and study i..."
When hiring for lean teams, evaluate the collective skill set of the team to identify specific gaps rather than just hiring for standard roles.
"If we were going to create a team and we're going to have a couple engineers and none of them are very good at thinking through product requirements or what the user angle is, we probably do need to s..."
Modern team culture must balance resilience with the ability to adapt rapidly to technological shifts.
"Today management is really about this idea of be sturdy while being flexible. So I think about this metaphor a lot of the willow tree. It can survive a lot of storms, disasters, et cetera, but it's al..."
Leadership Skills
Feedback should be a continuous calibration tool rather than a semi-annual event.
"Feedback really, in my mind, ideally, should be a daily practice... what is the best tool for us to get better? It is feedback."
The foundation of difficult feedback is an upfront agreement that both parties value growth and want to help each other.
"The first tip on getting feedback or delivering hard feedback is first go and actually establish that our relationship is one in which we value each other's contribution... Start by saying, 'Hey, real..."
Naming your own nervousness and vulnerability when delivering feedback reduces defensiveness in the recipient.
"If I sit down with you and I say, 'Lenny, I'm so nervous right now. I want to give you some feedback and I'm really worried that it's going to impact our relationship... but I also feel like it's just..."
Firing or letting someone go can be framed as a win-win if the current role prevents them from being successful and valued.
"Sometimes a win-win thing is to just say, 'Look, it's not working, and I respect and value you so much that I know you want to do something that you can be proud of and you can grow in... and right he..."
Effective managing up requires understanding your manager's definition of success and aligning your work to those outcomes.
"If you understand your manager's job, which is how to get better outcomes from the team, and also you understand what exactly would your manager consider success for the team, it also makes it easier..."
Data is best used for identifying problems (diagnosis), while design is the creative process for solving them (treatment).
"What you really want is you want to diagnose with data and treat with design. Data is not a tool that's going to tell you what you should build... but it can tell you if you have a problem and where t..."
AI allows individuals to take on tasks outside their traditional roles, leading to smaller, more versatile teams of 'builders'.
"We need to dissolve the boundaries of these traditional roles... we can drop all of these different role distinctions and call ourselves builders. I think that's sort of the most general purpose way o..."
Product Management Skills
Management is fundamentally about defining a clear outcome and organizing resources to achieve it.
"Management is still really critical. You have a north star, you have a vision, and you're just trying to figure out how to use the resources that you have to get that thing done."
Working with AI agents requires the same level of objective success criteria as managing human teams.
"The first is defining the goal and defining the outcome and being really, really crystal clear on what does success look like... figuring out how to boil it down so that an agent can really understand..."
A manager cannot effectively lead a team toward a vision if they do not personally have conviction in that purpose.
"Purpose is like, 'What are we here to do? What's our North Star?' And I think it's very hard to actually convey that if you don't have conviction yourself... you have to really check in with yourself..."
Effective feedback identifies the underlying problem rather than prescribing a specific solution, which empowers the designer to solve it.
"The most important feedback I would say is focus on identifying the problem and making it really clear for the other person, the person you're giving feedback to, what is the problem... instead of act..."
In the AI era, user feedback is often unstructured conversation, requiring new machine-learning-based methodologies to synthesize intent.
"Conversational analytics is totally different... it's actually harder for us to tease apart what is the user intent... we probably have to use an LLM or a machine learning model to bucket user intent."
The guest outlines a specific methodology for building 'product sense' through self-observation and qualitative/quantitative validation that goes beyond simple roadmap prioritization.
"The number one advice... is it's just really about observation and it's about curiosity and can start by first observing yourself."