Keith Coleman & Jay Baxter

LLMs can be used to simulate user feedback and generate high-quality content variants that are likely to achieve consensus.

"take existing notes as input... have an LLM generate a ton of different variants, and then basically make the simulated jury to basically get a representative group of contributors for community notes..."

Radical transparency—making both code and data public—is a powerful strategy for building trust in algorithmic systems.

"The code that decides what notes share has to be out in the open. All of the data and ratings that make it happen have to be out in the open. People should be able to take the code and data and replic..."

A single, living document can replace complex project management software for small, high-velocity teams.

"There is a very long-running doc that has had to be chopped and purged... It's really where we coordinate what we're doing. The team meets on a daily basis, we spend whatever amount of time we need to..."

Small teams must prioritize deleting code over adding features to avoid an unsustainable maintenance burden.

"deleting code is more important than writing it a lot of the time... engineers have a tendency to add these little incremental wins that actually add more of a long-term maintenance cost than is clear..."

Early-stage or high-impact teams should have the core team personally interview every hire to ensure total mission alignment and cultural fit.

"I and the team interviewed every single person that joined the team and we were like, 'We want that person on the team. They want to be on the team.' And so people are totally bought in to the goal, m..."

High-performance cultures are most effective when employees explicitly 'opt-in' to a specific, even 'hardcore,' way of working.

"One of the things that Elon did when he bought the company was he basically asked people to self-select to stay... I think that was really important for the company because you want people to opt into..."

Extreme leanness can be a catalyst for speed and shared ownership rather than just a resource constraint.

"I've been amazed with just how much the team is able to accomplish with a small group and I think because of a small group... I've definitely come to appreciate just how lean something can be and not..."

To move fast within a large organization, establish a direct line to a single senior executive who can make final decisions.

"One key attribute is there's one clear driver of the project, who's effectively a founder... and also there's one clear decision-maker that they go to. That was true back when we started and it is tru..."

The 'Thermal' model accelerates decision-making by isolating a team from corporate bureaucracy and giving them a single senior sponsor.

"One key attribute is there's one clear driver of the project, who's effectively a founder... and also there's one clear decision-maker that they go to... I think that's a big reason we're able to make..."

Defining a product as a neutral platform for users rather than a corporate editorial voice can solve scale and trust issues.

"Probably the craziest one is just that this thing is going to be the voice of the people. It's going to represent the voice of people. It's not going to represent the company's voice. So it is not a t..."

Testing prototypes with highly polarized user groups can reveal surprising areas of common ground and validate product viability.

"We showed those to people across the political spectrum. We saw, hey, people really like these. Whether they're on the right or left, they seem very open to reading these community notes even when the..."

In fast-moving information environments, speed of delivery is as critical as the quality of the content.

"The median time from a post going live to a note showing up was five hours, which is like crazy fast. Typical fact checking is like two to four, at least it's really common to see it take two to four..."