Growth Leader Playbook
Build the growth engine, not just the campaigns
Who This Is For
Growth PMs, heads of growth, marketers moving into growth
Post-PMF
You own a growth number and need a system that compounds
Retention is the growth strategy. Every acquisition win leaks out of a product people don't come back to.
1. The Model
Understand your loops and where growth actually comes from.
2. The Levers
Acquisition, activation, retention, referral: in that order of honesty.
Acquisition Channel Strategy
Success in new channels depends on finding the trifecta of customer needs, company goals, and the sp...
View Skill → →User Onboarding and Activation
Onboarding is the highest-leverage growth area because it is the only part of the product that 100%...
View Skill → →Retention and Engagement Mastery
Sustainable subscription growth is built on a foundation of high user retention rather than relying...
View Skill → →Referrals and Word-of-Mouth
A passionate community drives brand ubiquity and user-generated social proof, which significantly de...
View Skill → →SEO Growth Strategy
As AI summaries dominate high-level discovery keywords, businesses must shift their focus to mid-fun...
View Skill → →3. The Engine
Experiment velocity and the team that sustains it.
Common Mistakes to Avoid
- Optimizing acquisition while retention leaks
- Copying tactics without the model that made them work
- Measuring experiment count instead of learning rate