Anneka Gupta
Anneka Gupta is the Chief Product Officer at Rubrik, a leading B2B cybersecurity company. She previously spent 11 years at LiveRamp, where she was the President and Head of Product and Platforms leading product development and go-to-market operations and strategy. Anneka also sits on the board of directors for Tinuiti and teaches product management at Stanford University.
Career Skills
Internal transfers are the most effective path into product management because they leverage existing credibility and domain knowledge.
"I definitely think doing it within the same company is a lot easier than trying to switch companies and switch jobs at the same time because when you're within a company, you've already built credibil..."
Communication Skills
Guide teams toward course corrections by asking probing questions and sharing hypotheses rather than overriding their work.
"One of the tactics I use is I ask people to present their strategies for things that I think we may need to do a course correction on, and I have them come in and then I ask them questions and then I..."
Aligning difficult stakeholders requires understanding their personal and professional motivations to frame your needs in their context.
"I really try to understand what drives that person. What is it that they really care about? ... I just need to understand what it is that they really care about, and then if I need something from them..."
Frequent summarization in meetings is a powerful tactic that is often perceived as strategic leadership and ensures collective alignment.
"The first step that I found as very useful, and I use this tactic every single day in meetings, is just summarization. So, bringing people together, lots of different voices into a room and hearing wh..."
Leadership Skills
When receiving hard feedback, separate the physiological emotional response from the analytical process of understanding the feedback's validity.
"I try to let myself just feel the things that I'm going to feel. ... Then once that's passed, whether that's a few hours or a few days, don't react. Don't try to say, "Oh, I don't believe this." Liste..."
Effective hard feedback requires a foundation of deep personal care combined with radical directness.
"I will say this very directly to people, I care so much about you and I'm giving you this feedback because I want you to be successful and I want you to be able to reach the pinnacle of what I know yo..."
A product leader can leverage a founder's unique power as a resource to unblock major initiatives and drive organizational change.
"As having a founder that can effectively operate in founder mode means that I can go and have a conversation with the CEO and say, "Hey, look, we have this huge opportunity and these are the things th..."
Acting as a 'historian' helps leaders avoid past mistakes and navigate the emotional 'baggage' teams may have regarding certain strategies.
"I try to construct this past knowledge of what had happened and what were the decisions that were made and why were those decisions made, whether they were good or bad it didn't matter, so that I coul..."
Decisiveness with imperfect information is superior to analysis paralysis because it generates real-world data for iteration.
"It's not about making the right decision, it's about making the decision. ... as long as your decision is like 70% right, you can iterate on that 20, 30% in either direction, but if you don't commit,..."
The guest provides specific tactical advice on managing mental and emotional energy rather than just time to maintain high performance.
"Being able to manage my energy levels and figuring out how to schedule my time for my energy has really allowed me also to figure out how to have that abundant mindset in all situations."
Product Management Skills
Strategic leadership is defined by the ability to articulate a simple, compelling 'why' and the willingness to champion difficult long-term changes.
"When people say, "I want someone that's strategic," what they're really saying is, "I want someone that can come up with and articulate a compelling and simple why behind the decisions and the directi..."
AI-driven summarization and tagging of user research calls allow for searchable, high-fidelity insights across the entire organization.
"One way that we're using AI today is summarizing our user research calls. ... it'll find you the call, it'll find you the context, it'll find you the transcript and summarize exactly what we've learne..."