Carilu Dietrich
Carilu Dietrich is a former CMO, most notably the Head of Marketing who took Atlassian public. These days she’s an advisor to CEOs and CMOs of hypergrowth B2B companies and has worked with companies like Miro, Segment, Bill.com, 1Password, Productboard, Sprout Social, Weights & Biases, and more.
5 skills 5 insights
Career Skills
Getting to the C-suite requires intentionally working harder than peers.
"I think the executive track isn't for everyone..."
Communication Skills
Major growth initiatives fail when treated as departmental vs company-wide goals.
"Big growth levers can't be individual department goals without being cross company strategy."
Growth Skills
Hypergrowth requires viral mechanics - paid acquisition alone cannot achieve it.
"In order to get hypergrowth, you have to have organic, inbound, and viral word of mouth."
Bundling slows PLG conversion - land with one product, then cross-sell.
"Bundling is not a great land strategy for PLG companies."
Hiring & Teams Skills
Asking about firing experience reveals management tenure and humanity.
"How many people have you fired? And tell me about each of the experiences."