Elena Verna 4.0

Leveraging AI for personal and professional utility 'mini-apps' allows non-technical individuals to solve specific, daily bottlenecks.

"I build myself apps, tutoring apps for my kid, so he has to answer questions in order to get some screen time accumulated for him. I build my own portfolio. I see people doing wonderful things, my fav..."

In hyper-competitive AI markets, traditional funnel optimization takes a back seat to bold innovation and the reinvention of the core solution.

"I feel like only 30 to 40% of what I've learned in the last 15 to 20 years of being in growth transfers here because we just need to invest in such bigger bets, and innovate, and create new growth loo..."

Combining a 'build in public' philosophy with active social presence from founders and employees creates a powerful organic discovery engine.

"One of our biggest strategy is building in public, and it's coupled with employee socials, founder-led socials."

Treating free product usage as a marketing expense enables power users to become internal advocates and distributors for your product.

"And another one is giving your product away a lot, this is part of our growth secret sauce. You have to remove the barrier of entry. If somebody, one of our users stands up and say, hey, I'm going to..."