EOY Review

Imposter syndrome should be viewed as a positive byproduct of rapid growth, signaling that you are successfully tackling new and difficult challenges.

"Being in an uncomfortable situation, being in a position where you feel like, hey, do I really know how to do this, I'm not prepared for it, kind of coincides with the fastest and most intense periods..."

Winning B2B deals requires a positioning strategy that specifically addresses both the customer’s "good enough" status quo and the competitors on their short list.

"But in B2B we kind of have two sets of competitors. We have status quo, which is whatever the company is doing to attempt to solve the problem right now, even if it's crappy and not great. And then th..."

Meaningful data work requires moving beyond simple measurements to find context-rich insights that provide the "why" behind behavior and trigger real-world changes.

"A measurement would be an observation, it's a data point in your database. So the example being power users do four times more bookings is an observed fact because your transactional database obviousl..."