Krithika Shankarraman
Krithika Shankarraman was the first marketing hire at OpenAI and Stripe and led marketing at Retool. At OpenAI, she established marketing foundations for ChatGPT for consumers and enterprises, as well as their developer API platform. While at Stripe, she spent over eight years building and scaling their marketing function from scratch. An engineer turned marketer, Krithika brings a uniquely analytical approach to marketing. She currently serves as Entrepreneur in Residence at Thrive Capital, where she helps portfolio companies on all things marketing.
3 skills 3 insights
AI & Technology Skills
In the AI era, taste and craft become key differentiators.
"Taste is going to become a distinguishing factor in the age of AI."
Marketing Skills
Marketing's core job is creating use case epiphanies, not just awareness.
"The work of marketing ended up becoming creating this use case epiphany."
Brand is the delta between expectations and reality.
"A brand is an expectation that you create within your audience."