Playbook
Marketplace Playbook
Build, balance, and scale a two-sided marketplace
6 skills 244 insights
Who This Is For
Target Audience
Marketplace founders, PMs, and growth leads
Stage
Zero to one through scale
When to Use
You're building a business where supply and demand both have to show up
Key insight
Marketplaces fail on the constrained side, not the visible one. Find which side is the bottleneck this quarter and put everything against it.
1. Understand the Model
Confirm you actually have marketplace dynamics, learn the fundamentals, and find your white space.
2. Crack Supply and Demand
Constrain the market to reach liquidity, balance both sides, and set take rates that hold.
3. Scale Growth
Layer in the growth levers proven for marketplaces at scale.
Building a Sustainable Growth Model
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View Skill → →Acquisition Channel Strategy
Success in new channels depends on finding the trifecta of customer needs, company goals, and the sp...
View Skill → →Common Mistakes to Avoid
- Chasing demand growth while supply churns
- Setting take rates from spreadsheet math instead of trust dynamics
- Going broad before any one segment has liquidity